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My 5th year as marketing strategist for Bonei Olam's international campaign.
Every year I am determined to prove you not only can you fit storytelling, and emotion, and creativity, and charm into a performance campaign - it performs EVEN BETTER with it.
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To max impact, a cohesive message was integral.
I started with one "Big Idea" and a clear strategy, then iterated headlines, mapped storyboards, and structured out all the sales messaging week by week so all the magic aligned.
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Hit "play" to watch one of my favourite pieces I produced for the campaign.
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