When Go Group! asked me to help bring this heritage, household name to life online, I happy-danced across the kitchen like the professional I am. 🕺
I think 'Ice Cream' is pretty up there in dream creative subject matter, no?
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Retailers, distributors, AND consumers needed to be sold to on the site.
And so it wouldn't be enough to just embrace the subject matter and have a bunch of fun. The words had to work a whole lot harder.
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I worked carefully to ensure each line was happy, purposeful and strategic.
Check it out at koshericecream.com
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