When Swingit approached Ptex, their objectives for a 2020 campaign was two-fold:
1. Position Swing It as the go-to source for all playsets in the Jewish residential space
2. Impart the benefit of purchasing a swing set through Swingit in a way that was clear, succinct and impactful.
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I took a step back and remembered my own childhood.
Lost in a world of their own imagination, a playset became more than slides, swings, and climbing walls. From captaining a wheel to whipping up gourmet sand-cookies, the set was a launching pad for endless, imaginative play.
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Scripts for digital - hit "Play" to hear my favorite!
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