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Chezky Neiman makes geshmake, yummy, Hungarian-style food everyone loves.
He came to us because he was opening up a huge deli in Rosemary Supermarket that would also be catering events and simchos. He needed a name and brand that said "Good eats!" and "Heimish"; something that wasn't too foodie but was still as fresh-faced as his menu options.
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I chose to lean fully into the deliciousness of his food, creating a brand that is a sensory celebration of flavors, spices, and herbs.
I gave the brand more of a masculine, almost steakhouse feel to reflect his energy + core audience of guys on the hunt for cholent and chinese.
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Elegant, sophisticated - but not even the least bit snobby.
Mission accomplished?
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