Jcommerce's lovely line of wedding keepsakes was all poised for launch.
It just needed a refreshing brand + some killer marketing materials.
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I created a brand that personifies classic ascerbic jewish wit, softened by the glow of love. This way, it could be unapologetically wedding-esque, while remaining 'fresh and hip' and decidedly unsappy.
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Fun, inviting, refreshing, and full of feels!
Hit "play" to view the site.
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