Reverie Name + Brand + Packaging

An Aspirational Vibe For A Series of Scents

An eCommerce brand that needed to live, breathe, and engage with its audience through the screen.

Tuning into the target market and core desire for the product, I built out a brand that's lovely, without being corny or over the top.

Sometimes, it's not so much how much you add, but the restraint and elegance of the copy that ensures it feels authentic and connects.

Reverie

{ rev-uh-ree }

1. To be lost in pleasant meditation or carried away by a daydream.

2. A rich, luxurious reed diffuser that elevates your home with exquisite scent.

Refreshing package copy with just the right amount of detail

ex:

"Forest amber: Green mandarin, eucalyptus, hints of clove & cardamom blended with deep amber & patchouli."

my role

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In collaboration with:

Agency:
Ptex Group
Art Director:
Graphic Artist:
Chana Snyder
Project
Manager:
Malky Klein

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