SuperFluff Name + Brand

Poly-fill, Bursting With Personality

This B2B poly manufacturer produced such comfortable filler, it grew into a desirable product feature worthy of being tagged.

They came to us for a stand-out name and vibe that wouldn't be lost or forgotten on a tag. Something that assured buyers: this product is filled with "Something Special".

So Soft. So Super.

Who says polyfill has to be boring? NOT ME!  

This brand, and the resulting tags, are happy, fun, and memorable, ensuring their "SUPER Special Filler" sticks out.

It's a bird, it's a plane, it's... SUPERFLUFF!

The happiest, fluffiest super-sheep boldly proclaims his awesomeness across pillows, chairs, stuffed animals and sofas nationwide.

my role

In collaboration with:

Agency:
Ptex Group
Art Director:
Graphic Artist:
Chana Snyder
Project
Manager:
Goldy Guttman

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